![]() ![]() What is digital branding?ĭigital branding is how you design and build your brand online through websites, apps, social media, video and more. Knowing and defining exactly who you are is the first step in creating a meaningful brand. What is your brand’s mission statement? What gives it purpose?.What makes you unique from other brands?.Start defining your brand by asking yourself these questions: ![]() You don’t have a real brand without a brand identity, and you’ll never have a brand until you start branding. These three B’s all have to work together. Your brand identity is the set of creative elements that feed into the branding process-like your website, social media and logo-that broadcast your message, values and purpose.Your branding is the process of designing and building a unique, memorable brand.Your brand is the way the outside world perceives your company.They’re all related but not quite the same. We’ve just tossed three B’s in your direction: brand, branding and brand identity. Your brand is built upon your brand identity, including your logo, colors, packaging, copy and more. Even a simple symbol or image can convey meaningful associations that resonate the world over. Think of the McDonald’s golden arches or the multicolor rings on the Olympics insignia. After you’ve started a business or created your first product, building a brand identity should be your number one priority.īranding distills everything about what you do and how you do it into a singular, memorable essence that people will remember and continuously associate with your company. This site is protected by reCAPTCHA and the Google Privacy Policy and Google Terms of Service apply.īranding is the creative, strategic process of telling potential customers what your company is all about: who you are, what you care about, why they should work with you and what they can expect from you. By completing this form, you agree to our Terms of Service and Privacy Policy. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |